At Ms Rose we are committed to protecting your privacy and ensuring your personal information is handled in a safe and responsible way. This Privacy Policy outlines how we collect, use, disclose, store and protect your personal information when you use our website and services.
1. What kinds of personal information we collect
We may collect the following types of personal information:
- Identity information: name, date of birth, gender
- Contact information: email address, phone number, postal address
- Account information: username, password
- Transaction information: order history, payment details (e.g. credit card or other payment method — we do not store full credit card data on our servers; payment is handled by secure third-party gateways)
- Technical information: IP address, browser type and version, device identifiers, operating system, referral URLs, location (general)
- Usage information: pages you visit, time spent on pages, links clicked, search terms, traffic data
- Communications: any correspondence you send us (e.g. support requests, feedback, reviews)
We collect this information when you:
- place an order
- create an account
- subscribe to our newsletter or mailing list
- contact us (e.g. via email, phone or contact form)
- use our website
- participate in promotions, surveys or competitions
2. How we use your personal information
We will use your personal information for purposes including:
- processing and fulfilling orders, delivering products or services
- managing your account
- handling payments, refunds or exchanges
- communicating with you (order updates, customer service, marketing where permitted)
- sending newsletters, offers, promotions (only with your consent)
- customising and improving our website, products and services
- analysing usage patterns, trends and statistics
- complying with legal obligations
- preventing fraud, misuse or wrongful activity
- any other purpose for which the information was collected or that you otherwise consent to
3. Disclosure of personal information
We may disclose your personal information to:
- Service providers and contractors: such as payment processors, delivery couriers, IT and hosting providers, email / marketing platforms, analytics services
- Business partners: where needed for the services (for example, floral suppliers, arrangers)
- Legal or regulatory bodies: if required by law or to enforce our policies (e.g. in response to subpoenas, court orders, investigations)
- Acquirers and successors: in the event of a merger, acquisition or sale of assets
- Our affiliates: where relevant
We will only disclose the minimum personal information necessary for the purpose, and require third parties to handle it consistent with this Privacy Policy.
4. Data storage, security and access
Storage:
We store data on secure servers, with appropriate technical and organisational safeguards to protect against loss, unauthorised access, modification or disclosure.
Security measures:
We use measures such as encryption (SSL/TLS), firewalls, secure access controls, and periodic security audits to protect your personal information.
Access and correction:
You may access or correct the personal information we hold about you by contacting us at [insert contact email]. We will respond within a reasonable timeframe.
Retention:
We retain personal information only as long as necessary for the purposes for which it was collected (or as required by law). When no longer needed, we will securely delete or de-identify it.
5. Cookies, tracking, analytics & third-party tools
We use “cookies” and similar tracking technologies to collect usage information and improve your experience.
- Some cookies are essential (for site functionality)
- Some are “performance / analytics” cookies to collect anonymous usage statistics
- Some are “marketing / advertising” cookies to deliver more relevant offers
We may also use third-party analytics or advertising services (e.g. Google Analytics, Facebook pixels) which may collect information about your online activity. These third parties may place their own cookies.
You can manage or block cookies via your browser settings, but note that doing so may affect certain functionalities of our site.
6. Overseas disclosures
Some of our service providers or vendors may operate from, or store data in, overseas jurisdictions (for example, cloud hosting, email servers, analytics). By using our site, you consent to the transfer of your personal information to those overseas locations, subject to appropriate protections consistent with this Privacy Policy.
7. Sensitive information
We generally do not collect “sensitive information” (as defined under the Privacy Act), such as racial or ethnic origin, health information, religious beliefs or political opinions. If we ever ask for sensitive information, we will seek your explicit consent first.
8. Marketing and opting out
If you’ve consented to receive marketing communications, we may send you offers, newsletters or promotions.
You can opt out or unsubscribe at any time by:
- clicking the “unsubscribe” link in marketing emails
- contacting us directly
- indicating your preference in your account settings
We will not send you marketing messages if you’ve opted out.
9. Children
Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16 without parental consent. If you believe we have inadvertently collected such information, contact us and we will delete it.
10. Changes to this Privacy Policy
We may update this Privacy Policy from time to time (for example, to reflect new laws, practices or service changes). We will post the updated version on this page, with the effective date. Where appropriate, we may inform you (e.g. via email) of significant changes.
11. Contact us
If you have questions, complaints or requests relating to your privacy or this policy, please contact: